The goal of the project was to redesign Sonosite’s M2 portable ultrasound machine. Rather than focus solely on the functional feature sets, the research aimed to understand the emotional journey physicians go through interacting with the device, then mapped the specific feature sets that would align with their emotions. The holistic approach was a collaboration amongst SonoSite designers and engineers, MNML designers and Bassett & Partner’s ethnographers and strategists to conduct immersive, ethnographic research with a broad range of ultrasound stakeholders across global markets.
The key insight identified is that despite the pressures of a highly stressful healthcare environment, physicians described an emotional rush of confidence when ultrasound helped them identify the problem so they could prescribe recommended care. The team anchored the M2’s strategy around the idea of "Surge of Confidence." The result is the SonoSite X-Porte Ultrasound Kiosk, the first ever point-of-care ultrasound system to integrate advanced signal processing for high resolution imaging, 3D animated clinical guides, and a cutting-edge, multi-gestural user interface.
The User Research conducted for the SonoSite X-Porte won an IDSA IDEA award in 2014.