Research Toolkit

As a researcher, I have worked across the product lifecycle to bring human-centered insights to the design process. My toolkit includes methods that fall into the categories of inspirational, generative and evaluative research. Below are some examples of methods I have utilized for a variety of design challenges.

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Discovery & Inspirational Research

In the discovery phase of a project, I believe it’s important to apply methods of research that will inspire divergent/lateral thinking and challenge assumptions. Methods include:

  • Stakeholder Interviews

  • Subject Matter Expert Interviews

  • Trendscraping

  • Analogous Inspiration

  • Future Scenario Mapping

  • Reframing a Problem

  • Visual Storytelling

  • Diary Studies

  • Competitive Benchmarking

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Exploration & Generative Research

Ideation is key to the design process and research plays a key input into the ideation phase of a project. Gathering insights and identifying unmet needs of a key audience or end user informs and inspires ideation and concept development. Methods include:

  • Journey Mapping

  • Persona Building

  • Creating Frameworks

  • Contextual Interviews/Ethnography

  • Remote In-Depth Interviews

  • Surveys

  • Facilitated Brainstorming

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Testing & Evaluative Research

As concepts take shape, prototyping and evaluative research becomes critical to ensure the experience brings value, is usable, matches expectations and delights the end user. Methods include:

  • Usability Testing

  • Card Sorting

  • Surveys

  • Cognitive Walkthrough

  • Concept Test

  • Tree Test

  • Heuristic Evaluation