The project's challenge was to create a design intervention that encourages New Yorkers to be more active. Our team identified the New York subway as a prime location for intervention given the high foot traffic and the broad reach to diverse demographics. Pedal for Change encourages NYC MTA subway riders to participate in physical fitness while waiting for the train. By pedaling a stationary bicycle users are incentivized by earning incremental credit on their MTA MetroCard. Additionally, for every dollar of credit earned, MTA makes a matching donation to a local or national physical fitness charity.
An element of competition is included in the experience through a citywide competition of train lines to raise the most money for charity. Users are informed through elevated monitors exhibiting relevant information such as their next train, earnings, and local advertisements. As a financing model, Pedal for Change has a high potential to be sponsored by local gym, sportswear, and bicycle companies.
Pedal for Change is a design concept created in partnership with Richard Clarkson, Damon Ahola and Rona Binay.