The challenge for the project was to consider the future of retail in a world where retail is becoming a mix of both digital and physical. The goal was to create a pop-up for a brand that exists mostly in the digital space.
By applying a methodology of need-finding, ethnography, prototyping, and input from assorted IDEO professionals, our team developed a pop-up concept that combines interactive shopping and performance to create an entertaining experience.
The concept is a glass house in a public space. Individuals live out their daily life in the home and people can come and observe. The catch would be that all of the items in the glass house are up for sale via auction both in person and online. The members of the home live a life where the rug can be pulled out from under their feet...literally.
The glass house design concept was created in collaboration with Damon Ahola, Emi Yasaka, David Thonis and Mansi Gupta. Please contact me for the password to the video.